The Saudi team signed Ronaldo not only to play football, but also to sell NFT unicorns by Fanatics | DEAL
It has been rumored for a long time during the World Cup. Will Ronaldo join the Saudi team after his termination from Manchester United? This question was answered in the affirmative last week. With the highest annual income in the history of 200 million euros, Luo said he was not coming to provide for the elderly. The industry generally believes that Ronaldo is likely to become the spokesman of Saudi Arabia’s bid for the 2030 World Cup.
As one of the winners of the World Cup, Tiktok announced its marketing achievements: 136 brands had a turnover of more than 10 million during the event, and a total of 10.6 billion people watched the World Cup in Tiktok and had 1.3 billion interactions.
Migu also made a new move at the end of 2022. It signed the live broadcast copyright of PEL, LPL and KPL three major professional e-sports leagues, and stepped into e-sports from traditional sports to find new traffic growth points.
The following are important events related to sports marketing at home and abroad in the past two weeks.
1. Ronaldo 200 million Euros Signed Saudi Al-Nassr FC Victory Club
Cooperation type: Player signing
Overview of cooperation: On December 30, 2022, Cristiano Ronaldo and Al-Nassr FC Victor Club in Saudi Arabia officially signed a contract with an annual revenue of about 200 million euros (equivalent to 1.461 billion yuan) for two and a half years. This is the highest paid contract in sports history.
Lazy Bear Summary: Since the termination of the contract with Manchester United at the end of November, the five-time Champions League winner has not determined a new owner. Now he joins the Saudi team, he is likely to become the spokesman of Saudi Arabia’s bid for the 2030 World Cup.
2. Professional Triathlon Group B financing of US $30 million
Cooperation type: Investment and financing
Overview of cooperation: The Professional Triathletes Organization (PTO) raised US $30 million in round B, led by the Luxembourg private equity fund Divergent Investments. The main investors include Welsh billionaire Sir Michael Moritz and Warner Bros. Discovery. The latter signed a cooperation agreement with PTO in July 2022 to broadcast the PTO events live and on-demand.
Lazy Bear Summary: The organization was originally called the Professional Triathlon Athletes Union (PTU), which was originally founded by a group of athletes in 2014. The founding board of directors included the Triathlon World Championships Mirinda Caffrey, Sebastian Kinler and Peter Jacobs.
3. Wu Zun becomes a brand new spokesperson for the Biyinlefen brand
Cooperation type: Brand endorsement
Overview of cooperation: On January 3, the domestic high-end golf sportswear brand Biyin Lefen officially announced Wu Zun as the brand’s new spokesperson, and launched the theme film “Self-discipline, More Freedom”.
Lazy Bear SummaryWu Zun is one of the former members of Taiwan’s men’s idol group Fahrenheit. He began to exercise at the age of 16 and likes to play basketball. His idol is Jordan. He once served as a member of the Brunei National Team and has been exercising for decades. In 2003, he founded “Feizong Fitness” company in his hometown Brunei, and set up a branch in Shenzhen in January 2018.
4. The Tiktok World Cup has broken the transaction volume of 136 brands to tens of millions
Cooperation type: Digitize
Overview of cooperation: Tiktok Life Service released the white paper on the marketing of the World Cup. As of December 26, the two month “Heart Watching Season”, the platform has linked more than 180000 merchants and launched more than 990000 special commodities, of which 136 brands had a turnover of more than 10 million during the event. In addition, according to the match watching report released by FIFA and Tiktok, a total of 10.6 billion people have watched the World Cup matches in Tiktok and had 1.3 billion interactions.
Lazy Bear Summary: Tiktok is one of the winners in the marketing of the World Cup.
5. Candy Digital, a NFT company, completed round A1 financing, and the amount was not disclosed
Cooperation type: Investment and financing
Overview of cooperation: Candy Digital, a digital collection company, announced the completion of the A1 round of financing, led by Galaxy and ConsenSys Mesh, and participated by 10T Holdings and ConsenSys. The specific financing terms have not been disclosed. In October 2021, Candy Digital completed a round A financing of US $100 million, led by Insight Partners and Softbank, which was valued at US $1.5 billion at that time. At the end of November 2022, Candy Digital will lay off about 30%.
Lazy Bear SummaryCandy Digital is an NFT start-up company under the sports goods giant Fanatics, but according to CNBC, Fanatics is selling 60% of Candy Digital’s shares to the investment group led by Galaxy Digital.
6. Jia became Manchester City’s official mobile communication network partner in India
Cooperation type: Digitize
Overview of cooperation: Manchester City announced the establishment of a new regional partnership with the largest mobile network operator in India, Jio Platforms (Jio), which became the club’s official mobile communication network partner in India. Both sides will provide fans with various digital ecological experiences, including JioTV, MyJie, JioSTB, JioEngage and other applications and platforms, as well as exclusive gifts and marketing activities.
Lazy Bear Summary: Jio Platforms Limited is a digital service company in India and a subsidiary of Reliance Industry, the largest private group in India. It owns Jio, the largest mobile network operator in India, and other digital services of Reliance. The company was founded in 2019. As of May 8, 2020, it is the fourth largest company in India by market value.
7. Migu has reached a three-year copyright cooperation with PEL, LPL and KPL
Cooperation type: Digitize
Overview of cooperationAt the end of December 2022, Migu Sports announced that it had reached a copyright cooperation with the Peace Elite Professional League (PEL), the League of Heroes (LPL) and the King Glory Professional League (KPL) for the live broadcast of the event, with a term of three years.
Lazy Bear SummaryAs the largest domestic E-sports league, PEL, LPL and KPL can bring extraordinary traffic to the video platform.
8. Barcelona cooperates with Dakar, the publisher of Chinese sports integrated card
Cooperation type: Sponsorship
Overview of cooperationBarcelona Football Club, the Spanish Spanish Spanish Club, announced that it had reached a sponsorship agreement with DAKA, the Chinese integrated card manufacturer. The two sides will work together for more than three seasons (from January 2023 to June 2025) to make collection cards and digital content signed by players and help develop the Barcelona brand.
Lazy Bear Summary: DAKA Culture, founded in 2015, is the first publisher of sports collection cards in Chinese Mainland. This cooperation will bring more Barcelona digital collections to Chinese fans.
9. AIA signs Harry Cain
Cooperation type: Brand endorsement
Overview of cooperation: AIA, a pan-Asian insurance group, is committed to solving mental health and resilience problems by appointing Harry Kane, a Tottenham Hotspur forward and captain of the England team, as the brand ambassador and cooperating with the Harry Kane Foundation (HKF).
Lazy Bear SummarySince 2013, AIA has been the main global partner of Tottenham Hotspur Football Club. The popular football clinic in AIA community has benefited 80000 children.
10. Hero MotoCorp will become the naming partner of Dubai Golf Desert Classic
Cooperation type: Sponsorship
Overview of cooperation: Hero MotoCorp, an Indian motorcycle company, replaced the logistics technology provider Slync.io as the new title sponsor of Dubai Desert Classic. This event will attract leading golf players to participate every year and will be upgraded to Rolex Series in 2022.
Lazy Bear Summary: The Dubai Desert Classic is the first European Tour held in the Arabian Peninsula, aiming to develop professional and leisure golf events in Dubai, and is held at the Majlis course of the Dubai Arab Emirates Golf Club in the United Arab Emirates.
